There were other ways in which Kodak could have emerged from the digital disruption of its core business. In real life, unfortunately, Kodak used Ofoto to try to get more people to print digital images. Unfortunately, as time marches on the subtleties of what actually happened to Eastman Kodak are being forgotten, leading executives to draw the wrong conclusions from its struggles. Doing something and doing the right thing are also different things. Kodak created a digital camera, invested in the technology, and even understood that photos would be shared online. The camera was as big as a toaster, took 20 seconds to take an image, had low quality, and required complicated connections to a television to view, but it clearly had massive disruptive potential. People went from printing pictures to sharing them online. Instead it ended up the victim of the aftershocks of a disruptive change. The company filed for bankruptcy protection in , exited legacy businesses and sold off its patents before re-emerging as a sharply smaller company in
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